It’s nice that we’re drifting further away from the overt native imagery. Far too many marketing specialists take the easy way out by referring to stereotypes. I’m a big fan of the Utah stripe, native inspired patterns, and the overlapping U’s. The drum and feather is a tired logo that was ripped from the Washington football team and it should probably just be relegated to the helmet at most.
The Ute name itself isn’t terrible and it probably makes more than a few people Google “What is a Ute?”