long term brand appeal?

This topic has 10 replies, 8 voices, and was last updated 2 years, 11 months ago by Stone.

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- 12/06/2021 at 1:00 PM #160450
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  McBride of Frankenstein
  Participant
  
  Don’t think “this year”… think overall brand strength in a neutral year….. propensity for networks to schedule us. Excitement of other out of conference teams in scheduling us. Desire of bowls to invite us….
  
  These are the top 3 brands in the Pac-12 in terms of name cache.
  
  USC
  
  Oregon
  
  Washington
  
  Where does Utah sit after that? Who is ahead of us beyond those three? UCLA? Stanford? ASU? What do we have to do to become undisputed #4 (or higher).
- 12/06/2021 at 1:06 PM #160453
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  Torg
  Participant
  
  For starters, I think we have to win against the Buckeyes and be successful next year too.
  - 12/06/2021 at 2:12 PM #160462
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    rbmw263
    Participant
    
    2 rose bowls in 3 years would be a great start. Something i think we have a legitimate shot at.
- 12/06/2021 at 1:27 PM #160455
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  EagleMountainUte
  Participant
  
  Obvious statement: Pac12 after dark needs to go. It’s cute and funny but it hurts Utah more than helps.
  Utah thrashing Oregon in primetime was so helpful.
- 12/06/2021 at 1:38 PM #160458
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  Central Coast Ute
  Participant
  
  UCLA might actually be #2 or 3. California is a huge state and let’s not pretend like there are any Cal or Stanford fans here. Hell, if you go out to the central valley you’ll find more die hard Fresno fans than you will find Cal or Stanford fans throughout the entire state.
  - 12/06/2021 at 2:23 PM #160463
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    Stone
    Participant
    
    IMO, UCLA could be the #2 or #3 if they put together some good seasons. But as things currently stand, I would not put them above USC, Oregon, Washington.
    
    As for Northern California (outside the Bay Area) and Central Valley, I agree that it is definitely not Stanford or Cal territory.
    
    In the vacuum of loyalty left by the non-appeal of Stanford and Cal (pretty much Bay area only), and no major college team in the Sacramento metro area, the FBS team that seems to fill the void the most is Oregon. Fresno State definitely has fans (particularly in Fresno). But Oregon flags, bumper stickers, etc. are the most common.
    - 12/06/2021 at 5:39 PM #160523
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      Central Coast Ute
      Participant
      
      The record doesn’t matter as far as brand goes. If that were the case, USC would be #8. California is huge. Oregon and Washington cant hold a candle to it. Oregon might have more brand appeal than UCLA due to Nike only. It has absolutely nothing to do with football. Take a look at Texas. It’s the #1 brand in the country, yet they’ve never been dominant for an extended period.
      - 12/07/2021 at 11:09 AM #160620
        
        Stone
        Participant
        
        True – I was thinking in terms of football brand only. But in terms of overall brand, UCLA is a top brand. Oregon’s brand is primarily in football. Same with UW.
  - 12/06/2021 at 2:59 PM #160468
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    Brettski
    Participant
    
    100% agree. I lived in the Bary Area for 10 years and nobody ever talked about local (Stanford/Cal) football. Baseball, NFL and the Warriors are what anybody in the Bay Area cares about.
    - 12/06/2021 at 5:40 PM #160524
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      Central Coast Ute
      Participant
      
      Oh yeah. They’ve their Giants, 9ers, and Warriors especially.
- 12/06/2021 at 11:13 PM #160550
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  pedro
  Participant
  
  Three things. Win, Win and Win!!!
  
  Repeat for for at least 4 years
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