You know Texas Tech finished 3rd in the Big 12 last year in basketball, 1st in 2018-19? Mike Leach coached football there, Baker Mayfield played there. They finished 2nd in baseball. So they are an example, like, say, Purdue in the BigTen, of a team who rarely, if ever wins the conference but is not really a pushover athletically. Granted, their home media market is very small, if you’re counting just West Texas/Texas Panhandle.
Consider also Baylor, it is a very small school, by enrollment, but they have a very loyal fanbase. For a long time they were a football doormat in the Big-12, but recently they are one of the top contenders in football. They also have strong programs in women’s softball and basketball. Waco itself is a very small market but their alums live throughout Texas and the surrounding region.
Bottom line, who is a “bottom feeder”? Are you using only football as a metric? Media market size?