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BIG 12

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    • 10/30/2022 at 9:40 AM #176782
      Tednab
      Participant

      Jon Wilner

      @wilnerhotline
      ·
      16m
      Numbers:
      – #Pac12 deal with Fox & ESPN pays avg of 20.8m/school over the 12 years.
      – #Big12 now at 31.6/school
      – Difference is 10.8m
      – To equal B12, P12 needs 51.9% increase
      – Big 12 got 43.6% uptick (22m to 31.6m)

    • 10/30/2022 at 10:45 AM #176795
      4
      The Miami Ute
      Participant

      And yet, when you remove Texas and Oklahoma from the Big 12, the PAC-12 (even minus UCLA and USC) has much more marketable teams. There’s nothing in the remaining Big 12 that compares to the ratings that Oregon, Washington, and Utah get on television.

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