We’re in the multimillion dollar range and growing rapidly but U$C was largely viewed as the top NIL sugar daddy in the entire country last year. According to sources the Utes are actually 4th in NIL deals in the PAC12, behind U$C, Ducks….and then…amazingly….the U of Pay. There will be more things announced in the future. A lot of people are actively engaged on this topic, including myself.