2. Beating USC twice in one season. Beat them next year and send them away.
3. We will play in the last “traditional” Rose Bowl.
4. It will help with recruiting.
5. This may have the most immediate effect – I think it will help us get some portal players. We NEED some wide receivers. This game should help us get a WR or two via the portal.
I agree, that getting a dominant wide receiver, would be amazing, but I really like the future of Money Parks, and some of the other youngsters in the pipeline. 
A televised assassination like what we saw last night can’t do anything but help the Utes’ chances with high-profile recruits. You combine that with the atmosphere of the RES and it is a great selling point.