800k from 1.2 to 2.0 seems like a pretty good raise to me. It’s always about the money. More money for his assistant coaches, more money for him, not working for a different boss than hired him thus greater job security so he has a better chance at earning that extra money. Easier access to west coast recruits so he can keep earning that extra money and eventually set himself up for even more money in the future.
Everything else mentioned in that DNews article is the same fluff the teacher’s unions throw out there. “We want smaller classes, better supplies, better working conditions and more money. But we’ll settle for just more money” so that we can claim the same needs in 3 years when we threaten to strike again.