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How Billionaires Took Over College Football

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    • 01/24/2025 at 4:07 PM #240359
      2
      The Miami Ute
      Participant

      In 2021, the college football world turned upside down. NIL became legal, and players could finally make money. But what the NIL system has become is unrecognizable: Rogue nonprofits and billionaires have taken over the sport.

      This video investigates the current state of NIL, how collectives work, why the IRS is cracking down on them, and what the future of the sport holds.

      How Billionaires Took Over College Football

    • 01/24/2025 at 5:30 PM #240363
      4
      China Rider
      Participant

      What aren’t billionaires buying? From my perch it looks like we are entering the era of the robber barons circa 1880’s.

      • 01/24/2025 at 5:42 PM #240364
        3
        The Miami Ute
        Participant

        Well, I guess what I would say is that once the IRS closes the loophole of having athletic donations count as tax write-offs, then the money will dry up. I for one am, well, I guess I shouldn’t really be shocked, that all of these collectives are, at the moment, considered to be 501(c)(3) tax-exempt organizations. It’s one thing to give money to athletes fully well knowing that you’ll get it back as a tax deduction, it’s quite another to give money to athletes without getting anything tangible in return. That’s truly a fool’s errand. Even the most ardent booster will think twice when he/she knows all they’re doing is p**sing money away on a sport.

        • 01/24/2025 at 7:10 PM #240373
          Central Coast Ute
          Participant

          I still wouldn’t be surprised to see Texas donors continuing to pay. Those guys are crazy about UT football.

        • 01/26/2025 at 8:44 AM #240466
          22Ute22
          Participant

          It doesn’t matter if they count as tax write offs, billionaires can easily spend 10 million a year on NIL and will die with billions. Stop trying to rationalize billionaires. Most of them are addicted to money and power. Billionaires are treating every facet of life as a sidequest, and we are like NPC’s to them. Phil Knight is a perfect example of this patheticness, and why I hope he never sees Oregon win a natty, whether in basketball or football, but especially football. This dude is a billionaire and is treating Oregon football as pet project because he desperately wants to see them win a natty. Don’t get me wrong, I’d love for Utah to win a natty, but to use billions of dollars over the years to try and accomplish that is crazy. It’s not like he’s ever played the damn sport or something. He has no business being this invested in it, as if his life is incomplete without it.

    • 01/25/2025 at 12:13 PM #240429
      1
      SkinyUte
      Participant

      Of course they have. They’re taking over everything else, why not college football?

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