When my daughter was 6 (she’s now 8), she came home from school the week of the Utah/BYU game and said, “Lots of kids were talking about BYU at school today. Who is BYU?” I absolutely loved that.
I’m not going to raise my kids to hate BYU, I’m going to raise them to ask “BYU who?” Complete irrelevance and apathy will drive the Zoobs far more insane than any number of defeats to Utah.