KW often brings up “analytics” as a tool/guide for crucial play calling decisions. I presume he knows it goes both ways. The analytics on Utah play calling in a 4th down situation is run the ball between the tackles.
Loved KW’s quote, “You can’t judge the play by in not working”. Masterful, deflective coach speak. A play call everybody in the stadium knows is coming.
Do the “analytics” take into account that the other team has “analytics” say you always do this? If you go by the book on every thing you should do, and the other team knows this….it’s recipe to get your ass beat.