Eastern time zone here too. I love PAC12 after dark–seriously r/cfb for PAC games is a blast–but we have to play between 1 and 7 PM EDT to get enough visibility, especially out of conference. Posted about this on the other thread but almost 2/3 of the US lives east of the Mississippi. We need to be willing to play when people watch.
I would rather stand down and play at noon, than let the TV pukes dictate. They are very much underestimating how much the East Coast wants to see the PAC12.