Thought this was a nice summary of the $$ earned by the PAC12 via its participation in the NCAA tournament this year.
http://www.oregonlive.com/sports/oregonian/john_canzano/index.ssf/2017/03/oregon_ducks_final_four_appear.html
A good reminder of how much money is at stake on selection Sunday and during the entire tournament. Even if a conference does not show well in the tournament (ACC this year, PAC12 last year), there is still a lot of money made just from getting bids.