I think Jackson’s potential is very high, however some may adjust that value down some if the athlete has injury issues. Others may not make adjustments off of potential, I just think that is a possibility some will. I also like Bernard a lot but it is also possible that his max value is reduced by not being available this year. Myself, I think Bernard’s absence was profound given his versatility. Utah’s NIL may not support max NIL for one position. But everything I mention is a guess.
As for the NIL, as I understand it is separate from the University. Its new and has little structure. Of course the collective wants to operate with the same priorities as the coaches but neither can tell the other what to do. If or when they fall out of step with each other I can only imagine ugly.