Possibiity of beating a conference champion vs. beating the third or fourth best independent team.
Logan vs. the bubble.
Healthy brotherly competition vs. playing your weird cousin.
It’s a real rivalry 98 games played vs. second most games played.
USU fans (at least my friends) are decent people vs. enough said.
Playing USU helps their program vs. playing a team you’re decimating their program.
USU’s program is ahead of the other team at this time, and I think will stay that way due to conference affiliation.