European Superleague was this kind of effort. The fans were the ones who stopped it. Americans are probsbly too obedient for that even though we’re talking about ceding TV revenue to a subgroup of mostly taxpayer funded state universities, almost all of whom take some amount of federal money. I don’t see anything other than an act of Congress to stop it. The Supreme Court may not agree either. So again it will come back to fans. Total pie will shrink over time but they will have bigger slices, which was the BCS and bowl system all along. Fans of those schools don’t really care if you watch, just make sure you send them your team’s money. If you want to save college football as a national sport rather than a primarily southern pastime, B1G and PAC need to make a counterweight. If you watch games in that league you rewarded it. I don’t watch NFL either.
Also fwiw, this may be the best thing that ever happens to rugby.
“Basically we’re all struggling to find a capitalism 4.0, and we’re all fed up with capitalism 3.0, and this is a huge example of the limits of capitalism 3.0. This “I own it. It’s my right. I’ll do what I want with it”. Except, no you won’t because there’s such a thing as a public conception of ownership of these assets, even if you formally own them. There are limits to how far you can push this market logic on the social institutions without provoking a reaction. Karl Polanyi, the Hungarian sociologist and historian from the 1940s, wrote that the big f**k-ups of the 19th century and 20th century were attempts to shove markets down people’s throats to the point where they revolted.”
https://nograssintheclouds.substack.com/p/how-the-spectacular-comical-failure
Utah @ 
Colorado .
