[Bohls] Prominent Big 12 source tells the American-Statesman the Texas-OU move to the SEC is almost done.
byu/Sctvman inCFB
Without UT and OU, the rest of Big Xii could merge with AAC. Their annual payouts would fall to a fraction of before. Some would have to cut their coaching pay.
If the team doesn’t boost TV ratings to expand the size per slice in the pie, the team should not join PAC. BYU and Baylor are religious schools and the profile isn’t that broad so the fit is wrong. Even worse, BYU keeps trying to give away the product for free on BYUTv. I could see TCU and Tech, but the profile isn’t that much better.
If they decide to add, I would look at TCU, Houston, Kansas, OK State or maybe try to pick off Nebraska. That is the Dallas and Houston markets, Kansas is a top earner, and OSU has pretty good backing. That would expand PACs TV footprint to SEC country and B1G to the north.