At this point, why not? Let’s take USC for example. Who’s going to tell the 15+ or more players paid six figures or more playing at USC they cannot wear a sponsor patch, towel, or wrist band? Will the NCAA tell them no?, haha, not a chance. Riley/other money bag coaches, no way. Kilavkoff?, aaah-nope. The coaches and admininstrators have been making millions of dollars off Nike, UA, Adidas, etc hiding behind the phony NCAA “amateurism” curtain. Time for the players to cash in.
IMO, Kilavkoff’s unspoken top priority is getting USC back in the CFP Championship game ASAP. K’s success to an extent is riding on the USC brand getting back on top of the P12 competing for a CFP and all the millions of advertising dollars that go with it…period.
This is Utah’s big season to go after another P12 championship and hopefully more. Sitting back and enjoying the 2022 ride. Go Utes!