1) Facilities are about the recruiting war too. Game day locker rooms was maybe our achilles heal. This is perhaps a big part of the expense — paying for top of the line locker rooms.
2) Don’t begrudge the luxury spaces! Rich people paying rich people prices for awesome space means a combo of they can keep prices relatively low for the rest of us/ budget for sports programs.
I hate to break it to you, but if you are a season ticket holder, it’s not the rich people who will be paying for this, that is unless of course you are rich. I am not, but I will be paying for it.