You are correct. Schools are not allowed to contact players under scholarship at another school who have not entered the portal. However, I’ve seen a bunch of stories on transfers where they credit either a 7 v 7 coach, High School coach or friend of the family with contacting the new school to find out if there is interest before the player enters his name. If the NCAA had any enforcement power, these would all be violations.
So while it is good in my mind that players can finally profit from their NIL, the same cheating is still going on. If I was a kid who had a good season, and someone associated with me was able to negotiate a deal for me to change schools, how does that not violate the rules in place? At the same time, if no one is going to enforce the rules, why should I care that I’m breaking them?