We got there really early and just got good spots right on the front row on the sidewalk, and didn’t have to pay for any tickets. We actually found a place that was selling parking right there as well, so we just parked our car there in the morning, watched the parade, then walked over to the stadium for the game and walked back after the game. This worked out well because we didn’t have to find a place to park the car twice. I am not really into parades myself, but I would highly recommend going to the rose parade, especially if you are already going to be there for the game. Definitely a must do to get the full Rose Bowl experience.
BYU @ 
Utah 
