Byu is not a national brand traveling to Pittsburgh, Tampa Florida, Minnesota, and back east Utah is More recognized than byu. Also I was wearing my interlock U of U hat my new Peruvian wife her the drum and feather. An individual tour guide on the tour around Cusco Peru asked my wife and I if we are Utah fans and from Utah. He said he saw more Utah fans from Utah than any other school from Utah. My wife is peruvian does not speak English yet but she told me walking through the tourist sections of Mira Flores Lima Peru and the center of Lima Peru. She gets a lot of comments from tourists asking her if she is from Utah and she can only say no Lima Peru. Even the Mormon cult missionaries high 5 us and say go Utes when I am in Peru, on business trips to Mexico City, Jadalajara and Argentina